Identity package

Logo design project, 1-5

 1. Typeface only: Create 3 logo's using a different font for each one. Pay attention to spacing between your letters. Think of clever ways you can make a simple font-only logo have impact. Use color, proximity, contrast to your advantage.
                                             
 2. Typeface's combined: Create 3 logo's that use 2 different fonts, make your font choice strategic to add emphasis and draw attention.

 3. Typeface plus an art element: Create 3 examples of an arranged logo that uses a typeface plus some simple elements, rectangles, lines or dots. Sketch on paper to aid your creativity if needed. 
                                              
 4. Typeface plus a shape or symbol: Create 3 examples of a logo that uses a typeface and an image or symbol that is relevant to your logo's subject matter. Sketch on paper to aid your creativity if needed.
                                              
5. Shape or Symbol logo with typeface: Create 3 examples of a logo that makes the symbol or shape dominant and the typeface subordinant. Sketch on paper to aid your creativity if needed. Include a written explanation and description of your symbol or imagery.

Notes: The Third Installment (Logo, Branding and Identity- Developing an understanding of the branding framework.)

*What is a brand?
     - 'Brand' is the "perceived" emotional corporate image as a whole, it is the reputation both claimed and perceived.


*What is branding?
     - An organizations brand or branding is essentially their public image.

     - A designer can create the framework for a brand, color, font, artwork, style... but the audience completes the brand through an emotional reaction with it.

Branding Example:
     - Apple is an IT company that projects a humanist image, positive corporate ethics, and the support of good causes.

     - When people use the products, they connect to the product emotionally.

*What is Identity?
     - Corporate Identity is comprised of the visual aspects that form the brand.

     - Close attention is paid to executing a consistent experience for the viewer.

*What is Identity Design?
     - The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide.

     - The identity can include the logo, its variations, business cards, labels, envelopes, letterhead stationary, advertisements, TV commercials, packaging, ect.

*What is a logo?
     - A logo is for identification.

     - A logo is the simplest way a company or organization can represent itself, which is through the use of a mark or an icon.

Summary:
     - Brand: The perceived emotional corporate image as a whole.

     - Identity: The visual aspects that form part of the overall brand.

     - Logo: Identifies a business in its simplest form via the use of a mark or icon.
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*Why vector art?
     - We create logos as vector art because it is flexible, powerful and easily edited. This is important when clients want to make changes.

     - Vector art can be scaled up infinitely without losing quality.

Pencil to Vector:
     - Creating a logo design requires many phases.
   
     - Many meetings and review sessions are required to arrive at a design that works.

     - Converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and typography.

Final Art: Graphic Style
     - Decide what your "graphic style" will be.

     - Will it be bold, simple and cute? Sleek, technical and sedate? Cartoony, funny and cool? High-tech and 3D?

     - There is a wide range of styles to choose. Choose what fits your concept and market.

Final Art: Line Quality
     - Line Quality refers to the smoothness and precise nature of your lines.

     - We use the Pen Tool to create perfect, smooth lines.

Final Art: Line Shape
     - If you have line art in your logo, your line shape is #1 priority.

     - Wanna make your own lines? Try a custom "Art Brush" from the Brush Library in AI.

Design Styles:
     *Style 1: Typeface focused. This style relies on a typeface to create the logo design, creativity is utilized in the proximity, contrast, color, and customization of the letter forms.

      *Style 2: Mixing typefaces. This style uses 2 different type faces to create the logo design. Strive to create a balanced design, typefaces that are too similar will lack contrast in style.

      *Style 3: Typeface + graphic element. This style uses simple graphic elements in addition to the typeface to create an emphasized and balanced design. Graphic elements remain abstract.

      *Style 4: Typeface + shapes/symbols that are balanced. An even balance between art and typography is achieved in this style.

      *Style 5: Graphic focused design. In this design, the graphic elements are not the focus or dominant aspect of the design, the typeface plays a supporting role.

Magazine cover

tw bugs

Final Resume Cover

Resume Covers

Typography

Smokey-O's!

My package design.

Notes- the third installment

                                  ROP Career Skills Notes

- Creating a good resume (visually) is vital. Eye catching design will surely get your employer's attention.

- Certificates will boost you greatly.

- Hearing about how you solve problems is also a good thing.

 Your ROP Portfolio:

- Letter of Introduction

- Resume

- List of References

- Letter of Recommendation

Job Seekers Trifecta:

- A solid, well written and well designed resume.

- An equally well crafted list of positive references.

- A flawless handwritten job application.

Your Resume Should Have...

- Who you are and how you can be contacted. (Email, phone number, ect.)

- Your job objective. (Which job would you like? Use fancy words.)

- Your level of education. (Education history. When you started, when you hope to graduate, ect.)

- Your work history or experience.

- Your special skills and abilities.

Edit and Refine your Resume:

- Take time to write your resume. Pour your knowledge and stuffs on to that paper.

- No typos, use spellcheck.

- No mistakes, look for double words and grammar errors. 

- No misleading information. (Embellishment is good, but don't go too far. "I'm a math genius!!!!" is misleading.)

- Format your text for easy reading and searching. (Choose an appropriate, professional typeface.) 

Resume Writing Tips:

- List most recent job experience firsthand. (Volunteer work ect)

- List most important skills first. 

- Leave out the obvious.

- Avoid negativity. (Tell your employer that your last job was terminated due to a misplacement of yourself. you didn't feel right for that job.)

- Go with what you got: summer jobs, volunteer experience, clubs, relevant hobbies, ect.

Style Can Vary:

- Just keep it professional, well organized and easy to read. Avoid color background/colored paper for your resume. 

**ROP Portfolio Handbook**

How to get started:

- Find a program to write your resume on. (Word, Google Docs, ect.)

- Think of what your ideal job might be this summer or in the future, align your resume info and objectives to get that job.

- Use the Resume Template in the ROP Portfolio Handbook and list your important details. 

*~have fun~*

Type

my oc do not steal

Type "face"

can u not

Notes - The Second Intsallment

                        Design Typography

- thoughts should be legible. choose a font/color that is easy to see and/or aesthetically pleasing (baskerville, frutiger, futura, garamond, gill sans, helvetica, palatino, new times roman)


- serif: reads best at smaller sizes.
  sans serif: reads best when in headlines, headers, a bigger font.


- font variance is a power that must be used for good. don't use too many fonts; it'll look gross.
- fonts that are too similar cause ambiguity and confusion. do not do that.
- all caps are difficult to read, and gives off the feeling that you are being yelled at. use that with power, as well. STUPID.


- left alignment reads easiest, considering 'eye flow' as it moves down a page.

- use emphasis tools (bold, italics, size, color, typestyle change) with discretion and without disturbing the 'eye flow'.

- avoid stretching/squashing/distorting your typing. keep your integrity. 


- strive for a sense of balance within the weight. light? or  heavy?

- kearning is editing the space between letters in the helvetica font. kearning makes it look much, much more uniform and clean.

Palette

spooky scary skeletons

Color wheel

My color wheel.

Star Trek Boyz.

COMPUTER
GET DOWN

Notes

                                        Color Theory

- primary (red, blue, yellow), secondary (goldenrod, purple, mint green), and tertiary (in between all colors).

- visible color spectrum is/are the colors of the rainbow.

- pigment generated colors are derived from the primary red, yellow and blue. (computers, cell phones, ect) 

- light generated colors are derived from the primary red, green and blue. 

* photoshop lets you switch between RGB, RYB, and CYMK.

- subtractive color is pigment generated, whereas additive color is light generated. 

- mixing primary colors creates other colors, such as the combination of blue and yellow making green, and blue and red making violet.

- a secondary color wheel can expand to tertiary and beyond. 

- dark color recedes and light color advances.

- printers use the CYMK layout and mix the four to make any color. they overlap in dots to make dark/light colors. 

- monochrome uses one color with tints, shades and tones, such as blue. 

- grey scale is only black and white.

- web safe RGB is a hexadecimal compatible layout.

- tints add white to a single pure hue.

- shades add black to a single pure hue.

- tones add grey to a single pure hue.

- complementary colors are often found in nature.

- analogous are close together on the color wheel.

- triad is a triangle that points to complementary colors (3).

- tetradic is a rectangle that chooses unexpected color combos (4).

- quadrilateral is a square that chooses colors, just as the others (4).

* the pop art, beach, fruit and flowers color palette has bright colors, whereas the metal, Russian poster art, earth and vegetables color palette have softer, darker colors.

- color intensity changes in relation to its surrounding color, such as red being vivid against white and being barely visible against mauve. 

* color has a huge impact in grocery store shopping due to the hue and brightness of the product. 

- blue is not found in nature. (duh)

- pink is tranquil.

.GIF challenge

"Be you Buscemi?"
And we said
"Nay... we are but men. Rock."

Brock/Sudowoodo collage

Nothing needs to be said.

.GIF

He's fabulous.

Layers project

This is my layers project.

.GIF

My .GIF

Collage

i kinda like street fighter too

Place and trace

this is my favorite thing aaaaahhhhhh

Pen tool practice

Pen tool practice.

Box to car project

This is my car.