Notes - The Second Intsallment

                        Design Typography

- thoughts should be legible. choose a font/color that is easy to see and/or aesthetically pleasing (baskerville, frutiger, futura, garamond, gill sans, helvetica, palatino, new times roman)


- serif: reads best at smaller sizes.
  sans serif: reads best when in headlines, headers, a bigger font.


- font variance is a power that must be used for good. don't use too many fonts; it'll look gross.
- fonts that are too similar cause ambiguity and confusion. do not do that.
- all caps are difficult to read, and gives off the feeling that you are being yelled at. use that with power, as well. STUPID.


- left alignment reads easiest, considering 'eye flow' as it moves down a page.

- use emphasis tools (bold, italics, size, color, typestyle change) with discretion and without disturbing the 'eye flow'.

- avoid stretching/squashing/distorting your typing. keep your integrity. 


- strive for a sense of balance within the weight. light? or  heavy?

- kearning is editing the space between letters in the helvetica font. kearning makes it look much, much more uniform and clean.