Notes

                                        Color Theory

- primary (red, blue, yellow), secondary (goldenrod, purple, mint green), and tertiary (in between all colors).

- visible color spectrum is/are the colors of the rainbow.

- pigment generated colors are derived from the primary red, yellow and blue. (computers, cell phones, ect) 

- light generated colors are derived from the primary red, green and blue. 

* photoshop lets you switch between RGB, RYB, and CYMK.

- subtractive color is pigment generated, whereas additive color is light generated. 

- mixing primary colors creates other colors, such as the combination of blue and yellow making green, and blue and red making violet.

- a secondary color wheel can expand to tertiary and beyond. 

- dark color recedes and light color advances.

- printers use the CYMK layout and mix the four to make any color. they overlap in dots to make dark/light colors. 

- monochrome uses one color with tints, shades and tones, such as blue. 

- grey scale is only black and white.

- web safe RGB is a hexadecimal compatible layout.

- tints add white to a single pure hue.

- shades add black to a single pure hue.

- tones add grey to a single pure hue.

- complementary colors are often found in nature.

- analogous are close together on the color wheel.

- triad is a triangle that points to complementary colors (3).

- tetradic is a rectangle that chooses unexpected color combos (4).

- quadrilateral is a square that chooses colors, just as the others (4).

* the pop art, beach, fruit and flowers color palette has bright colors, whereas the metal, Russian poster art, earth and vegetables color palette have softer, darker colors.

- color intensity changes in relation to its surrounding color, such as red being vivid against white and being barely visible against mauve. 

* color has a huge impact in grocery store shopping due to the hue and brightness of the product. 

- blue is not found in nature. (duh)

- pink is tranquil.