Tuesday, October 28, 2014
Wednesday, October 15, 2014
Thursday, October 9, 2014
Notes - The Second Intsallment
Design Typography
- thoughts should be legible. choose a font/color that is easy to see and/or aesthetically pleasing (baskerville, frutiger, futura, garamond, gill sans, helvetica, palatino, new times roman)- serif: reads best at smaller sizes.
sans serif: reads best when in headlines, headers, a bigger font.
- font variance is a power that must be used for good. don't use too many fonts; it'll look gross.
- fonts that are too similar cause ambiguity and confusion. do not do that.
- all caps are difficult to read, and gives off the feeling that you are being yelled at. use that with power, as well. STUPID.
- left alignment reads easiest, considering 'eye flow' as it moves down a page.
- use emphasis tools (bold, italics, size, color, typestyle change) with discretion and without disturbing the 'eye flow'.
- avoid stretching/squashing/distorting your typing. keep your integrity.
- strive for a sense of balance within the weight. light? or heavy?
- kearning is editing the space between letters in the helvetica font. kearning makes it look much, much more uniform and clean.
Friday, October 3, 2014
Thursday, October 2, 2014
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