Thursday, January 15, 2015
Wednesday, January 14, 2015
Monday, December 15, 2014
Friday, December 5, 2014
Logo design project, 1-5
2. Typeface's combined: Create 3 logo's that use 2 different fonts, make your font choice strategic to add emphasis and draw attention.
4. Typeface plus a shape or symbol: Create 3 examples of a logo that uses a typeface and an image or symbol that is relevant to your logo's subject matter. Sketch on paper to aid your creativity if needed.
5. Shape or Symbol logo with typeface: Create 3 examples of a logo that makes the symbol or shape dominant and the typeface subordinant. Sketch on paper to aid your creativity if needed. Include a written explanation and description of your symbol or imagery.
Tuesday, November 25, 2014
Notes: The Third Installment (Logo, Branding and Identity- Developing an understanding of the branding framework.)
*What is a brand?
- 'Brand' is the "perceived" emotional corporate image as a whole, it is the reputation both claimed and perceived.
*What is branding?
- An organizations brand or branding is essentially their public image.
- A designer can create the framework for a brand, color, font, artwork, style... but the audience completes the brand through an emotional reaction with it.
Branding Example:
- Apple is an IT company that projects a humanist image, positive corporate ethics, and the support of good causes.
- When people use the products, they connect to the product emotionally.
*What is Identity?
- Corporate Identity is comprised of the visual aspects that form the brand.
- Close attention is paid to executing a consistent experience for the viewer.
*What is Identity Design?
- The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide.
- The identity can include the logo, its variations, business cards, labels, envelopes, letterhead stationary, advertisements, TV commercials, packaging, ect.
*What is a logo?
- A logo is for identification.
- A logo is the simplest way a company or organization can represent itself, which is through the use of a mark or an icon.
Summary:
- Brand: The perceived emotional corporate image as a whole.
- Identity: The visual aspects that form part of the overall brand.
- Logo: Identifies a business in its simplest form via the use of a mark or icon.
~ ~ ~ ~ ~ ~ ~ ~ ~
*Why vector art?
- We create logos as vector art because it is flexible, powerful and easily edited. This is important when clients want to make changes.
- Vector art can be scaled up infinitely without losing quality.
Pencil to Vector:
- Creating a logo design requires many phases.
- Many meetings and review sessions are required to arrive at a design that works.
- Converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and typography.
Final Art: Graphic Style
- Decide what your "graphic style" will be.
- Will it be bold, simple and cute? Sleek, technical and sedate? Cartoony, funny and cool? High-tech and 3D?
- There is a wide range of styles to choose. Choose what fits your concept and market.
Final Art: Line Quality
- Line Quality refers to the smoothness and precise nature of your lines.
- We use the Pen Tool to create perfect, smooth lines.
Final Art: Line Shape
- If you have line art in your logo, your line shape is #1 priority.
- Wanna make your own lines? Try a custom "Art Brush" from the Brush Library in AI.
Design Styles:
*Style 1: Typeface focused. This style relies on a typeface to create the logo design, creativity is utilized in the proximity, contrast, color, and customization of the letter forms.
*Style 2: Mixing typefaces. This style uses 2 different type faces to create the logo design. Strive to create a balanced design, typefaces that are too similar will lack contrast in style.
*Style 3: Typeface + graphic element. This style uses simple graphic elements in addition to the typeface to create an emphasized and balanced design. Graphic elements remain abstract.
*Style 4: Typeface + shapes/symbols that are balanced. An even balance between art and typography is achieved in this style.
*Style 5: Graphic focused design. In this design, the graphic elements are not the focus or dominant aspect of the design, the typeface plays a supporting role.
- 'Brand' is the "perceived" emotional corporate image as a whole, it is the reputation both claimed and perceived.
*What is branding?
- An organizations brand or branding is essentially their public image.
- A designer can create the framework for a brand, color, font, artwork, style... but the audience completes the brand through an emotional reaction with it.
Branding Example:
- Apple is an IT company that projects a humanist image, positive corporate ethics, and the support of good causes.
- When people use the products, they connect to the product emotionally.
*What is Identity?
- Corporate Identity is comprised of the visual aspects that form the brand.
- Close attention is paid to executing a consistent experience for the viewer.
*What is Identity Design?
- The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide.
- The identity can include the logo, its variations, business cards, labels, envelopes, letterhead stationary, advertisements, TV commercials, packaging, ect.
*What is a logo?
- A logo is for identification.
- A logo is the simplest way a company or organization can represent itself, which is through the use of a mark or an icon.
Summary:
- Brand: The perceived emotional corporate image as a whole.
- Identity: The visual aspects that form part of the overall brand.
- Logo: Identifies a business in its simplest form via the use of a mark or icon.
~ ~ ~ ~ ~ ~ ~ ~ ~
*Why vector art?
- We create logos as vector art because it is flexible, powerful and easily edited. This is important when clients want to make changes.
- Vector art can be scaled up infinitely without losing quality.
Pencil to Vector:
- Creating a logo design requires many phases.
- Many meetings and review sessions are required to arrive at a design that works.
- Converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and typography.
Final Art: Graphic Style
- Decide what your "graphic style" will be.
- Will it be bold, simple and cute? Sleek, technical and sedate? Cartoony, funny and cool? High-tech and 3D?
- There is a wide range of styles to choose. Choose what fits your concept and market.
Final Art: Line Quality
- Line Quality refers to the smoothness and precise nature of your lines.
- We use the Pen Tool to create perfect, smooth lines.
Final Art: Line Shape
- If you have line art in your logo, your line shape is #1 priority.
- Wanna make your own lines? Try a custom "Art Brush" from the Brush Library in AI.
Design Styles:
*Style 1: Typeface focused. This style relies on a typeface to create the logo design, creativity is utilized in the proximity, contrast, color, and customization of the letter forms.
*Style 2: Mixing typefaces. This style uses 2 different type faces to create the logo design. Strive to create a balanced design, typefaces that are too similar will lack contrast in style.
*Style 3: Typeface + graphic element. This style uses simple graphic elements in addition to the typeface to create an emphasized and balanced design. Graphic elements remain abstract.
*Style 4: Typeface + shapes/symbols that are balanced. An even balance between art and typography is achieved in this style.
*Style 5: Graphic focused design. In this design, the graphic elements are not the focus or dominant aspect of the design, the typeface plays a supporting role.
Monday, November 24, 2014
Tuesday, November 18, 2014
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